PODCAST ARCHIVE
Enjoy interviews with authors and book publishing professionals including literary agents, editors, ghostwriters, cover designers, publishers, PR experts, and marketers.
Reader First Philosophy, Working with a Ghost Writer with AJ Harper
Josh and AJ Harper talk about how she got connected to Mike Michalowicz and became his ghostwriter and now writing partner, her course, and why she decided to finally write her own book. Also, a bit of banter about ideal audience and memoir writing.
Thought Leadership Deep Dive w/ Peter Winick
In this episode, Peter Winick talks about what thought leadership is, how his company helps his clients develop a thought leadership system, and of course, there’s a lot of talk about how authors can achieve their objectives by becoming thought leaders.
Marketing Professor Kim Whitler Talks Positioning For Advantage
In this episode, Kim Whitler talks about how her first job pushed her to become a better writer, why she moved from private industry to academia, and how writing a book helped her academic career and goals to reach more people…
The 5 Languages of Appreciation in the Workplace w/ Dr. Paul White
In this episode, Dr. Paul White says, “If I had written the book on my own, it probably would have sold 3,000 copies,” and then tells us how he was able to get through Chapman’s gatekeeper and convince him to co-author the book with him…
Circle of Impact and Overcoming Adversity in the Process w/ Ed Brenegar
In this episode, Ed Brenegar talks about how he spent decades developing his Circle of Impact model, five years writing the book, and how he engaged in face-to-face communication to learn how to get people interested in reading it…
The One Sales Book Every Salesperson Should Read w/ Mareo McCracken
In this episode, Mareo McCracken talks about how, although he didn’t need to write this book to further his career, he needed it to give to people who, upon hearing that he had read over 800 sales books, asked, “What’s the one sales book I should read?
How Female Entrepreneurs Can Launch Books and Publishing Companies w/ Adriana Monique Alvarez
In this episode, Adriana Monique Alvarez tells how she grew up in a small Colorado town, hated going to school, but then grew up to travel the world as an entrepreneur. Now, she helps entrepreneurs to start their own publishing companies and she discusses the details of how that works…
Self-Publishing a Highly-Visual Book on Data w/ Ben Salmon
In this episode, Ben Salmon talks about why he won’t create his next book using presentation software, why he chose to find a book printer instead of using a print-on-demand service like Amazon KDP, and how he used LinkedIn to connect to the people he interviewed for his book.
How To Edit Your Own Book w/ Allison K Williams
In this episode, Allison Williams talks about her journey from the circus to writing and coaching others to write. As she dives into Seven Drafts, she teaches how to edit your own book and the different drafts to create as you work from your “vomit draft,” the first draft that is a big mess, to your final copy. She also talks about hiring editors and ghostwriters…
Five Pillars of the Freedom Lifestyle w/ Curt Mercadante
In this episode, Curt Mercadante talks about his book, Five Pillars of the Freedom Lifestyle, and how he walked the walk by shutting down his business, selling his home, and traveling around the US and the world. If you’re an overworked entrepreneur trying to escape the comfort zone of misery, give it a listen.
Collaborative Homeschooling w/ Matt Beaudreau
In this episode, Matt Beaudreau explains his philosophy of education and how he went from being a public school teacher to trying to find a better way to educate children and then discovering Acton Academy. Matt also talks about how, after becoming an Acton Academ…
Content-Based Networking w/ James Carbary
In this episode, James Carbary talks about his author journey but also explains how authors can use content-based networking to create a better book and benefit from the book even while it’s still being written.
A Future So Bright w/ Kate O’Neill
In this episode, Kate O’Neill talks about her inspiration for her books and how they boosted her career as a paid speaker. Also discussed: Whether AI will take over the world and enslave us all.
Las Vegas Entrepreneur Ron Coury On Writing His Memoir, Tenacity
After retiring from the U.S. Marine Corp, Ron Coury became an entrepreneur in Las Vegas, but not the Vegas you know today—he was there when it was a small town, the “old” Las Vegas from movies like Goodfellas and Casino. Ron started over twenty businesses during his career and along the way dealt...
Leadership, Flow, and Connection w/ Peri Chickering
In this episode, Peri Chickering explains how the people she worked with kept asking her for more information on what she taught them, but there were no other resources she could direct them to. Finally, she decided to write the book herself.
Kindlepreneur Dave Chesson Shares Top Amazon Tips
Dave Chesson became an author as a way to spend more time with his family. As he developed expertise writing, publishing, and marketing books, he shared lessons learned on his Kindlepreneur.com website, which eventually became his main focus. In this episode, Dave shares his author journey...
Find Your Book Idea And Make It Irresistible w/ Tamsen Webster
How do you come up with the right idea for your book? How do you make sure that idea is irresistible? In this episode, Tamsen Webster shares answers to those questions, taken from her book Find Your Red Thread: Make Your Big Ideas Irresistible. Her strategies and tactics are the...
Build Trust By Focusing On Problems, Not Solutions w/ Ari Galper
What will convince your customers to work with you, talking about their problems or about your solution? Ari Galper, the world’s top authority on trust-based selling, says it’s all about the problem. Think about it—if someone trusts you enough, you could say, “I’ve got the solution to your...
Trademark Battles and Selling Like A Human w/ Sarah Santacroce
While her new book, Selling Like We’re Human, isn’t about trademark issues, it was a trademark dispute the Swiss Sarah Santacroce got dragged into that led to the title. In this episode, you’ll hear how Sarah chose…
Publisher Takes On Just One Book Per Year—Find Out Why
Bard Press only takes on one new book project per year, but when they do, they blow it out of the water with bestsellers like The ONE Thing by Gary Keller and Jay Papasan…